IZEA is proud to be an Evening Sponsor of ILLUMINATION, in support of Mark Raynes Roberts, extraordinary crystal art and photographic vision ILLUMINATION: Portraits of Canadian Literature, being exhibited at the Gardiner Museum. “We are happy to be part of the Canadian literary landscape,” says Ryan Schram, Chief Operating Officer of IZEA. “We believe our innovative spirit and desire to form lasting partnerships with writers and marketers alike aligns naturally to Mark’s project celebrating authors and the written word.” IZEA’s Global “Creator Marketplace” Will Offer Canadian writers, content creators and social influencers enhanced brand partnership opportunities.
On September 9, 2015 – IZEA, Inc. (IZEA:OTCBB) officially expanded to Canada with a Toronto-based team in order to better serve Canadian-based brands, agencies, and publishers, as well as build community with writers, journalists, photographers and social influencers.
The technology company operates a global creator marketplace with over 550,000 users in 70 countries, including more than 14,000 creators based in Canada. Brands and agencies utilize the IZEA Exchange (IZEAx) to execute sponsored social campaigns and generate content for marketing purposes. In the company’s nine years, IZEA has facilitated over 3.5 million transactions and has served a range of premium clients including the top five global consumer packaged companies.
The Toronto-based IZEA team will be led by Tiffany Heimpel and Kara Wood
Ms.Wood has many years of experience in digital marketing. Inventing new, innovative approaches to presenting clients product or brand over social media platforms. Forging partnerships between interactive and traditional media divisions. Constantly examining the editorial for opportunities to bridge the digital divide, cultivate deeper engagement, and extend the the brand of her clients. As Director of the Virtual Newsroom, Ms Wood will connect companies with professional journalists and influential content creators to create high-quality narratives that engage consumers/investors and build upon a company’s reputation, credibility and authority over time.
Ms. Heimpel has an extensive background in advertising, corporate brand marketing and account management. In addition, she is recognized as a seasoned content creator in the Canadian blogger space, appearing frequently on national television programs such as Marilyn Denis, CTV, CP24 and The Morning Show. As Director of Canadian Client Partnerships, Heimpel will offer unparalleled insight on the value of IZEA from both a brand and influencer perspective.
“Effective storytellers have never been more in demand. But it’s not necessarily through traditional outlets like publishing. Rather quality content — writing, photos and videos — from professional producers can now find a home across social media to better connect brands and audiences (and elevate the discourse above pithy comments or uninformed over-sharing). And IZEA believes that companies increasingly want the best across their digital channels. In essence, brands are becoming media companies and require the skills provided by journalists, photographers and videographers. To that end, I see tangible outcomes in supporting Mark Raynes Roberts and his Illumination Project. Raynes Roberts has been investigating the creators’ process, determination and contribution to cultural life in Canada– all while those professionals face challenges in light of technological changes. His work draws attention to the importance of dedication and passion in a world that is often automated and removed from the nuance of human craftsmanship — the very quality that helps define us as a species. IZEA is putting those writers and content creators to work in ways that were never considered even a few years ago. Indeed, we, IZEA, are here to say that things have changed and there is still a need for craftsmanship and quality. It will simply manifest in different formats” commented Kara Wood.
As a technology pioneer, IZEA has invested tens of millions of dollars in the development of a global ecosystem to ensure the company continues to remain at the forefront of influencer and content marketing. The Canadian presence will allow for a more immersive IZEA experience for both companies and journalists, writers, photographers and content creators looking to develop meaningful brand relationships.
For more information: www.izea.com